Saturday, May 23, 2009

Setting up your AdWords account (First step of creating your Adword Ad )

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Go to the Google AdWords homepage (http://adwords.google.com/select/) and click
on the "Click to Begin" button to get started.



The next screen will give you an option between two types of accounts Starter and
Standard. Since we're going to be going deep inside Ad Words, there's no need to go for a
Starter account select "Standard" and then click on "Continue".




On the next screen, you choose the languages you want to target. So if you were in
Germany and wanted to target German-speaking Google users, you would select
German. Google also let's you target specific countries, specific regions and cities or
even a specified geographic location (such as a 20-mile radius around a certain street
address, for example).




I selected the 'target by country' option, so in the next screen I was asked to enter the
countries I wanted to market to in this case, since we are selling physical products we will
restrict our target market to US and Canada (a good thing, because this where the
heaviestdemandforhometheater system resides as well).






I'd recommend sticking with "country-level" targeting for now the other two options are a
bit more advanced, and I personally never use them.
Let's move to the next step writing your ad.

google ad words made easy (book) By Brad Callen

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