Adword Ads Writing Basics

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Before you write an ad, you have to remember that in even a low-competition market,
your ads are under pressure to perform (that is, your clicks must also convert), or otherwise
they will end up costing you money. Because of this you should always write ads with two
things in mind:

1.The ad must persuade the prospect that the page this ad points to will hold the answer
to what they are looking for.
2.The landing page must deliver on what the , otherwise the clicks will be
wasted.


In addition, you also have to ensure that only those people whom you are targeting will
click on your ad. Or to put it differently, you want to make sure that you get the clicks that
are most likely to convert into buyers.

Now that we know what's required,we can map out some guidelines for writing the ad.


Identify what you are selling
Make sure you have a clear idea of what you're selling and how that will tie in with your ad.
Choose the keywords that apply to your site, and include them in your ads.

Narrow down your target market

Understand who you are selling to. An excellent example of this is one of Perry Marshall's
recent ads for his book, Guide to Google AdWords. He's targeting serious business minded
people who are willing to pay for quality products, so he's made sure that he
lists the product price in the ad. Does
that help? It will potentially keep out
people who are looking for free advice

or those who cannot afford the book.

Narrowing your market.
You can refine the focus of your market
by writing down who exactly you are
selling to for my weight loss e-book
that I wrote way back when I was
starting out in Internet Marketing, I focused on young adults who led extremely busy
lives and wanted an easy, effective and time-saving solution to managing their weight
problems.


Use focused keywords to help you create a targeted ad

As I've explained in the previous section, focus on subtopics rather than ads for the
general keyword they convert much better into customers because you are able to
direct them to exactly that page that contains the information they are looking for.


Write to persuade this is sales writing in a very small space

Sales writing boils down to a simple principle convincing the reader to take immediate action
on what the writer wants them to do (sign up to a list, buy a product, etc). To do this right, you
have to first attract their attention (headline), convey the most powerful benefit (first line)
and provide a logical justification for taking that action through your most powerful feature
(second line).

google ad words made easy (book) By Brad Callen

Pushing the 'Start' button (Forth step of creating your Adword Ad )

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You'll be asked to review your account (what you've entered so far).

The page simply lists all the information that you've input, including your ad, selected
keywords and your maxCPC/ daily budget as well.

Scroll down, make sure you haven't made any errors (you can fix them by clicking on the
'Edit' button next to each field), and then click on "Continue".

The next page will ask you if you have a Google Account. Depending on your subsequent
answers, it will either ask you to create one, or ask you to enter your Account login info.
I'd recommend that you create a separate account for AdWords (for security purposes),
but in this example we're going to assume that you already have a Google account and
will use that instead.

Once you've passed this step (and confirmed your account), Google will send you a
confirmation email to the email address you've entered. Open the email, click the link
back to Google, and then enter your credit card or payment information to officially
open the account.

And that's about it. Once you've entered your payment information, your ads will start
showing almost immediately.

That took you more time to read than it takes to create an AdWords account!


google ad words made easy (book) By Brad Callen