Saturday, May 23, 2009

5 Reasons why you should be using Google AdWords

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Reason 1:
The Google audience / user base has traditionally catered to technical
audiences and more importantly, to Internet savvy users.
The kind of users who are comfortable with buying online

These users (the tech-savvy, buying kind) are more likely to use Google than Yahoo or
MSN).

Reason 2:Google Ad Words delivers instant results - you can have your ad campaign up
and running in 10 minutes flat. Compared to this Yahoo can take anywhere from 2 to 5
days while they manually review ads.

Reason 3:With Ad Words, you can go target your prospects geographically down to
countries, states and cities. This is a great advantage for businesses selling hard goods or
services - they would prefer local prospects as opposed to someone half way across the
world.

Reason 4:My favorite quality about Ad Words is that it rewards good ad performance - that is, for an ad that converts (clicks/impressions percentage) exceptionally well (high
click-through-rate (CTR)), your ad will get better ad placement as well as better pricing.
Google wants to display the most relevant ads for the user. So... it makes perfect sense
that YOU will pay less per click, the higher the click through rate of your ad is.

Note:Click-through rate is simply the percentage
that users click on your ad. For example, if 100 users
saw your ad, and 2 people clicked your ad to visit
your website, your click-through rate would be 2%
(2/100).

Reason 5:Your competition cannot see the exact amount you're bidding for your
keywords or the CTR your ads are getting - a distinct tactical advantage that Yahoo lacks.

Basically, your competition will NEVER be able to tell how you are marketing your product,
unless they use a trick I'm going to show you later ;-) So, they won't be able to copy off of
your marketing and steal your prospects.
Bottom line - bringing instant traffic to your websites and converting those prospects into
satisfied customers is a much better option than waiting around for your search engine
rankings to.
And, in my opinion, Google Ad Words is the only game in town when it comes to PPC
advertising.
In the next chapter, I'll sit with you and take you through the entire process of creating an
ad campaign through Google Ad Words. I'll take you from start to finish - from picking your
keywords to creating an account to writing an ad to making it go live - and we'll do it in
less than 10 minutes.


google ad words made easy (book) By Brad Callen

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